As part of my duties for the 2016 Sugar Bowl, I assisted our social media coordinator, Kellie Reeves, with content production for the week. My duties involved shooting and encoding quick videos and helping Kellie write accompanying captions. These videos aimed to provide a behind-the-scenes look into team events where fans and other media didn’t have access.

We embedded several videos directly to Facebook and Twitter, and the video content had some of the highest engagement rates of the season. Below are the most successful posts followed by their analytic reports.

VIDEO: Coach Gundy Rides a Hoverboard

Engagement Rates1

VIDEO: Players Dance Battle at Rock ‘N’ Bowl

Rock N Bowl

VIDEO: Journey to the Superdome (Timelapse)